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May Ask the Expert: AI Use and Strategies

May 8, 2024 2:00 PM - 3:00 PM (EDT)

Description

Is your hospitality house ready to infuse AI into your organization’s strategy and infuse next-generation tech? Are you thinking about implementing AI but have no idea where to start? Join our Ask the Expert session, and learn about low-lift, low-cost AI tools they can begin experimenting with right away at your organizations, which are specific to the marketing, membership, and communications functions. This session will include information centered around AI marketing tools, including SEO / search optimization tools that use NLP for semantic-powered inline optimization as well as search volume recommendations; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; image and other content generation tools; and AI-powered audio editing tools.

Key Topics:

    • Gain an overview of the current Marketing Artificial Intelligence landscape.
    • Learn marketing Artificial Intelligence tools you can begin using right now to optimize your marketing strategy.
    • Learn how to embark upon easy Marketing Artificial Intelligence experiments and use Marketing AI to enhance your processes and make workflows less time-consuming.


Meet our Expert: Erica Salm Rench


After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO at rasa.io, she gets to blend her love of digital marketing technology and email in order to support the incredible community of rasa.io customers.



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Name: HHN General
Email: info@hhnetwork.org
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