Description

In a world flooded with content, how do you make your message matter? Join our Ask the Expert: Messaging with Meaning: Marketing That Builds Community, where Megan Halpin, Marketing Manager with Family House, San Francisco, will dive into the art and strategy of mission-driven marketing. Where every post, email, and event is an opportunity to connect and inspire. Megan will explore how thoughtful storytelling and audience-centered communication can transform outreach into impact, and how a consistent multi-channel approach builds lasting relationships across your community.

Megan will review:

• Mission-Driven Messaging: How our marketing is rooted in Family House’s purpose to support families.
• Storytelling with Impact: Sharing family and community stories to inspire connection and support.
• Audience-Centered Approach: How we tailor messages for families, donors, volunteers, and partners.
• Multi-Channel Engagement: How we use social, email, web, and events consistently to build community.

Whether you're a nonprofit communicator, a social media strategist, or simply passionate about purposeful storytelling, this session offers insights and inspiration to elevate your impact.

MEET OUR EXPERT: Megan Halpin

Megan Halpin is a marketing professional with five years of experience in B2C and nonprofit marketing. She currently serves as Marketing Manager at Family House San Francisco, where she leads strategic campaigns to engage donors and support families of children facing life-threatening illnesses. Previously, Megan worked with organizations like Vida Health and the Foodbank of Santa Barbara County, driving multi-channel campaigns and impactful community programs. Megan earned her bachelor’s degree in communication and media studies from the University of California, Santa Barbara, where she also led sustainability initiatives through UCSB Greeks Go Green. She is passionate about leveraging storytelling and creative strategy to make a difference in her community.